Icethetics Creamery logo shows an ice cream cone with roses that look like ice cream scoops. This is to symbolize the unique product of the company which is edible flower flavored ice cream. The pink represents the rose and the violet represents the lavender which are its two pioneer flower flavors. The typography used is soft and elegant to emphasize sweetness and nostalgia. A round logo is used to encapsulate the feeling of traditional, authentic, and vintage quality which are common aesthetics of the company's target market.

 

Icethetics Creamery is a company made solely for our university feasibility study. All designs made are purely conceptual.