Educational content are posted regularly in the brand's social media channels (Facebook, Twitter, LinkedIn, and occassionally Google My Business) to help create brand awareness. 

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The posts are mostly Frequently Asked Questions, Fun Facts, Quotes (from the brand), Tips, Testimonials, Industry News, Product Spotlight, and Infographics all for the purpose of giving customers valuable information about the do's and dont's in business and how to keep their businesses safe and compliant.